iiGrowth

Lowering Cost of Market Entry

14.02.2009

Blog, Blog & News

Written by: Gustav Plato

The efforts to lead an international team in developing the Supply Chain Ventures Forum to be held in Washington DC from May 13-17, 2009 are filled with adventure and excitement.  More importantly the lessons learned to date, and the many more to come, have afforded us the knowledge base critical for developing international conferences and helping companies with market entry at a much lower cost threshold than they could get anywhere else.

The US Baltic Foundation asked iiGrowth to lead the development of the business program for 2009.  We are very excited in how things are shaping up.

  • Leadership Team: We have had a great team with help from the Department of Commerce and the three Baltic Countries of Estonia, Latvia and Lithuania.  We have had active participation of Ministers and Ambassadors.
  • Customer Participation: We have been signing up some really great companies like Raytheon whose international experience in supply chain partnerships is world class.  On the other end of the spectrum we are working with small startups, such as MobileNow!, which is a provider of mobile parking solutions.  It is a very diverse group and this is what will really provide great value to this conference.
  • Alliance Partners: We have also received ideas from our friends at the Swedish Embassy and the Swedish American Chamber of Commerce who have been helping the Latvian Chamber of Commerce that iiGrowth co-founded.
  • Web 2.0 Technologies: In addition, the team is also leveraging web 2.0 technology to help promote the event through tools such as Facebook and Linked in, as well as signing up companies for matchmaking events.

The neat thing is that the team, the customers, the experience of our friends, and the use of technology has afforded us the insights and approach to develop a business model, where I believe we have taken the unnecessary non-value added costs of a typical international conference and matchmaking out of the picture.  That is pretty good!

In today’s economy, there is no other way to do it.

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