How would you assess the Baltic Brand?
13.07.2009
Written by: iiGrowth
iiGrowth LLC is exploring the meaning and value of something called the “Baltic Brand”. Defining the Baltic Brand, begins with a probe into the meaning of what/who is a “Baltic
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In 2007 the Latvian Institute worked with consultant, Simon Anholt, to determine how Latvia could improve its competitive identity in the world. They identified three factors that affect Latvia’s image. Environmental awareness, innovation, and cooperation.