Interactive marketing engages your customers to build your brand. Whether you are a commercial company or government agency, your brand defines who you are and what customers expect from you. Interactive marketing is a means by which you can engage, measure, and improve your customer interactions. Engagement results in improved brand equity and profitability. Customer engagement has the power to transform industries, companies, services, and products.
At iiGrowth we use a variety of approaches and have expertise from leading specialists in interactive marketing that are on our iiGrowth team. Our interactive marketing services include but are not limited to the following:
- Search Engine Optimization (SEO)
- Pay Per Click management (Google AdWords, Yahoo Search Marketing, MSN AdCenter, BidVertiser)
- Social network (Facebook, Twitter) integration using API
- Social media marketing (Blogging, Facebook, MySpace, YouTube, LinkedIn, Twitter)
- Online reputation management
- Email marketing
- Local Search optimization (Google Maps, Yahoo! local)
We apply our Accelerated Execution Framework to your market’s unique demographic, geographic and psychographic qualities. We help you understand how the market and customer behave as well as the latest developments that will affect you. We will also share our insights as to where the market may be moving. Applying our proven approach of Assessment, Roadmap, and Implementation, we help our clients develop strategic insights and form a strategic response to the needs of your markets and customers.
We also believe it is important to apply the right metrics and create listening posts. These sensors help guide our clients through the noise of the market. We can also help you sift through the noise of the market metrics and create an integrated dashboard. This balanced scorecard/dashboard helps to make sure the right measures are in place, that they are being used, and that we can see how effectively you are moving forward in relation to your expectations and established goals. We help you adjust your course so that you can more rapidly achieve your revenue goals. We do this in 90-120 days cycles to make sure that you achieve rapid results.
